Eau Thermale Avène

About This Project

In a marketing and PR desert from more than 10 years in this country, Eau Thermale Avène Paris wanted to reacquaint itself with the Australian market while also announcing three exciting new products. HUSH drew on a wellspring of experience and imagined a private yoga class in one of Sydney’s iconic waterfront locations – Andrew Boy Charlton Pool in The Domain. Feeling the serenity, attendees received the latest on the product range from Avène’s ambassador, (NAME), flown in especially for the event. HUSH organized one-on-one interviews between with media and top beauty and health journalists to reinvigorate interest in the brand and sustain support and interest within the lucrative beauty and health sector. Enchanté.