Halo Hair Tools Launch

Category
Launch
About This Project

Halo, the headstrong hair-tools brand, confidently strode onto the scene with a fashionably late breakfast at The Atrium, the oh-so-hip venue at Alexandria’s The Grounds. HUSH incorporated professional demonstrations by master stylist Carl Reeves into a no-rules, no-boundaries collection of installations and posters to showcase the company’s quality, heavy-duty products (hair straighteners in the Halo range are named the  ‘The Kate’ and ‘The Farrah’ – not for the faint-hearted!). The event generated plenty of media attention, including editorial placements in (insert publications) and positive post-event online reviews.