MLC – Photographic exhibition

Category
Re-launch
About This Project

HUSH was invited to create an event to re-establish the iconic MLC Centre’s longstanding reputation as the CBD’s leading high-end fashion destination. Through HUSH, the annual MLC Fashion Photography exhibition was born, featuring 25 works by Australia’s leading and emerging fashion photographers, including Derek Henderson, Georges Antoni, Chris Colls and Simon Upton. A lavish cocktail party launch also incorporated the sale of limited-edition signed prints of the photographs, with all profits directed to a selected charity, including the National Breast Cancer Foundation. The event has continued to great acclaim, attracting exceptional press attention and exposure for the MLC Centre, as well as a whole new fashion-following clientele.