About This Project

PrettyBallerinas, favs of MacPherson, Moss, Jolie and Schiffer, is the global shoe star and ballet-flat queen taking the world by storm. When PrettyBallerinas opened its new store in Westfield Sydney, HUSH raised the barre by inviting media, celebrities and bloggers to indulge in an evening of the styles, textures and colours in the latest range. Pretty Ballerinas’ fan base spans the generations, so local notables including Sally Obermeder, Kelly Landry and Elka Graham stepped in with their daughters to enjoy some ‘quality’ shopping time together. The strong turnout to the event generated a huge buzz online and in national media forums as well as significant in-store sales on the night – not your usual turn of events.