Totes amazing – the buff and beautiful new Sydney store of Italian luxury leather-goods legends TOD’s opened its doors with a flourish of colour and movement … and bags of style. By way of building brand awareness, HUSH specially flew in a TOD’s artisan from Milan to demonstrate her skills to the many celebrities in attendance. The result? More than a million dollars’ worth of editorial coverage and strong social media and national press coverage for weeks. Bravissimo!