Afterpay Australian Fashion Week

04 Mar Afterpay Australian Fashion Week

HUSH planned and executed a partnership with Alterpay Australian Fashion Week. The partnership was highly integrated and incorporated a bar installation, VIP drinks, content creation, front row service, collaborations with other brands, a competition and influencer guest management.

Our goal was the bring La Dolce Vita to fashion week guests and allow them to experience a slice of Italy at Carriage Works.

HUSH managed every element of the partnership with IMG who also acted as a third party advocate through their streams of communications such as traditional media, and social media.

Our Result

• This partnership facilitated a reach over over 10 million across all activities (influencer guests, PR and IMG promotion).
• We reached over $2.5 million in PR value.
• Over hundred new pieces of content were created and circulated over the week by our influencer team.