Disaronno, Baz Luhrmann’s Elvis

26 Feb Disaronno, Baz Luhrmann’s Elvis


Hush needed to engage Australian media and influences with the Disaronno label post fashion week and ensure that brand love momentum continued with a fresh and relevant idea.

We wanted to create an experience that encouraged guests to leave their home in Sydney’s unprecedented weather conditions.


HUSH planned a cinema experience which included cocktails and canapes at one of Sydney’s oldest art deco cinemas. the original Paramount Studios – The Golden Age Cinema.

The event was created to bring a touch of La Dolce Vita to the city on a cold winter’s night and stay top-of-mind with Australian media and influencers. We were the first to screen Elvis in a independent cinema.


● HUSH secured the attendance of the country’s leading lifestyle press which led to incredible social and traditional coverage across the likes of Gourmet Traveller, Delicious, Broadsheet, Vogue Living and Timeout.
● We secured a PR reach of over 2 million on a humble budget.
● We increase Disaronno’s brand value with in the Australian marketplace by aligning with key industry movers and shakers.