Disaronno, The Fizz Relaunch

Challenge

Disaronno recently relaunched the recipe of their signature summer drink, The Fizz, to give Australian’s something exciting to enjoy on their hot balmy summer evenings. With many competitor spritz items available already Disaronno needed to stand out from the crowd and create an experience that was engaging and memorable.

Strategy

HUSH planned and executed an event launch on the rooftop of The Intercontinental Double Bay that reflected the brands core aspiration, to inspire a life of Dolce a Vita. We hosted 50 guests which consisted of media, influencers and industry who experienced an evening to remember on Sydney harbor with incredible food, cocktails and entertainment.

Results

● 139 pieces of unique content
● Social reach of 1,293,300
● Media reach of 493k